During my time working as a designer for adabay, one of my biggest projects was the redesign of the companies corporate identity. As a result of countless design thinking sessions, internal questionnaires and discussions about company values, we found many employees identify adabay with a fox: clever, agile, and extremely adaptable. Our external appearance and branding is a direct derivative of the fox's language. We give viewers a feeling of curiosity and tension while radiating self-confidence and steadfastness. We also wanted the general feel of the office to reflect the staff - young, modern, confident - but classic at the same time.

 

The interior design of our office won a Red Dot Award 2020